Route-to-market in Mexico for Käserei Champignon
Client: Käserei Champignon Hofmeister
Year: 2013
Champignon is a leading German manufacturer specializing in fine dairy products
- Development of an appropriate route-to-market for Mexico
- Identification of suitable new distributors
- Planning and execution of market visits
- Negotiation of commercial terms with the new distributor
- Dissolution of existing relationship with former distributor and transfer of business