Success stories

Exclusive product development and representation in Italian market for Dutch giant Leerdammer

19th February 2020

Exclusive product development and representation in Italian market for Dutch giant Leerdammer

Client: Leerdammer
Years: 1982 – 2004

Leerdammer has become a truly global dairy brand with household recognition in Italy and in Europe

  • Exclusive Italian agent for signature brand of Royal Wessanen for over 20 years
  • Development of an appropriate route-to-market for Italy
  • Designed and implemented marketing strategies
  • Optimized logistic process
  • Handover of activities to Bel Group after the takeover of the brand and spin-off of Italian subsidiary