Success stories

Exclusive product development and representation in Italian market for Dutch giant Leerdammer

19th February 2020

Exclusive product development and representation in Italian market for Dutch giant Leerdammer

Success Stories / By

Client: Leerdammer
Years: 1982 – 2004

Leerdammer has become a truly global dairy brand with household recognition in Italy and in Europe

  • Exclusive Italian agent for signature brand of Royal Wessanen for over 20 years
  • Development of an appropriate route-to-market for Italy
  • Designed and implemented marketing strategies
  • Optimized logistic process
  • Handover of activities to Bel Group after the takeover of the brand and spin-off of Italian subsidiary