
Exclusive product development and representation in Italian market for Dutch giant Leerdammer
Client: Leerdammer
Years: 1982 – 2004
Leerdammer has become a truly global dairy brand with household recognition in Italy and in Europe
- Exclusive Italian agent for signature brand of Royal Wessanen for over 20 years
- Development of an appropriate route-to-market for Italy
- Designed and implemented marketing strategies
- Optimized logistic process
- Handover of activities to Bel Group after the takeover of the brand and spin-off of Italian subsidiary