
Entry strategy into Italian market for Bavarian Emmental
Client: Allgäu Milch Käse
Year: 2012
Allgäu Milch Käse is a historic Southern German dairy
- Development of an appropriate route-to-market for Italy
- Improvement of product characteristics
- Optimization of logistics process
- Adaptation of regulatory documentation and process
- Resolution of pending quarrels from previous market entry attempts